Should DevOps be Rebranded as “Platform Engineering”​?

DevOps all is about bringing applications and product development closer to operations to shorten the feedback loop and speed up its processes.

But what if we rebranded it?

This rebranding would be a more accurate description of what DevOps practitioners do, and it would help clarify the role of DevOps engineers. This content will explore the benefits of rebranding it and discuss some possible objections.

We would love to hear what you have to say about it.

DevOps was defined more as a philosophy or framework than a simple job description. As the market saw its benefits and slowly tried to implement this philosophy, it became a descriptive list of what people should know and do instead of how teams should interact and improve their outcomes.
While you can clearly state the name of some other teams, like product and application teams, and have a good understanding of what they are doing, you can’t immediately capture the full assortment of responsibilities that the term DevOps encompasses.

On the other hand, the team who consume the services provided by a team don’t have an obligation to know what they do, as long as they keep CI/CD workflows and the production running.
In summary, we are getting to the point where we will start to separate development and production again.

Yes, can you believe it?

What if we connect the DevOps to the stack that delivers the final product, not as a separated part, but as an essential component.


As the team that develops the platform on which the applications depend and are running on top? We might have a chance to keep the benefits of the DevOps philosophy and improve the entire product and applications view of what this critical team does.


What do you think? We would love to hear from you.

Who wrote this post?

Joel Zamboni
Joel Zamboni is an entrepreneur with a business in technology, digital services, and coffee. Joel's career was developed in managed services with experience in international and complex enterprise environments. He worked on several projects including the migration of full data centers with thousands of servers to AWS & Google Cloud and more than 20.000 users to G Suite. He has extensive experience in the deployment and monitoring of Web Apps, Content Management, Billing Systems, CRM, ERP in companies like Nextel International, AARP, Natura, AOL, and HP.